29 years of helping businesses get found, get chosen and get the phone to ring, from local shops to a 100-location franchise.
Brands he has worked on
Lucasfilm, Warner Bros., Paramount, Oak Ridge National Laboratory, Zoom Tan, Drew Estate
Lucasfilm, Warner Bros. and Paramount projects were done through iPIX, an early 360° imaging company.
Most projects need all four. Doing them together cuts out handoffs.
Local search, Google Business Profiles, reviews and websites built to turn visitors into calls.
Answer and generative engine optimization: getting businesses named in ChatGPT, Gemini and Google AI answers.
Systems that research, write, publish and answer the phone, so daily marketing work runs on its own.
Customer databases, text-message marketing, checkout systems and custom software, built hands-on and with teams.
TV commercials, social video, 3D rendering and character animation.
Identity, print, packaging, outdoor, illustration and web design.
Most owners don't need more ads. They need to be easier to find, easier to pick and easier to call.
Fill in every field, add real photos and post once a week. Most local customers decide there before they ever see your website.
Then answer every review, good or bad. People pick the business that looks alive and cared for.
Put your number at the top of every page and make sure it gets answered. A missed call is usually a lost job.
His book has 21 rules like these. Rather have someone do it for you? That's what Powers Advertising is for.
What the work looked like.
As VP of Marketing & Technology, Jason ran both departments for nine years. His team produced national TV campaigns in-house and built the company's own customer database, text-message marketing and checkout systems. He started as the only developer and grew the group to about ten developers plus IT and marketing teams.
For a long-established Knoxville company, he leads brand, website, search and video. He built a multi-channel review and reputation program and creates the company's video series himself, including its animated Fence Man.
He built a local directory with its own AI answer engine to test what actually gets a business named by Google and ChatGPT. What works there is what he recommends to clients.
Jason treats AI the way he once ran a production team: he sets the standard, designs the workflow and checks the work. Several small businesses now run on these systems day to day.
Radazoid spots what its readers care about, then writes, illustrates and publishes stories and videos every day.
Find Knoxville answers questions from its own business data and turns each answer into a page that Google and AI assistants can cite.
For Powers Advertising clients, it answers missed calls, learns what the caller needs and sends the owner the details within about a minute.
Large-print puzzle books researched, built and published to Amazon by a system he designed.
Work gets tested on simulated customers and reviewers before it launches, so problems get caught early.
When a service costs too much, he would rather build his own. Several of the tools behind these businesses are his.
AI drafts fast. Knowing when the draft is wrong is the job.
21 straight rules for getting found, getting picked and getting called. Written for owners who are good at their trade and tired of paying for marketing that doesn't work.
Also: Don't Buy Ads Yet
21 rules for advertising on a small budget.
Businesses he built and runs, with AI handling much of the daily work.
An AI receptionist and websites for contractors and local businesses.
Knoxville's business directory, with free tools to get found online.
News and guides for people starting and running a business.
A daily retro pop-culture magazine, published by an automated newsroom he designed.
A South Florida native in Knoxville, Jason Powers is a marketing and technology executive who writes the plan and builds it himself.
Jason Powers is a marketing and technology executive and author based in Knoxville, Tennessee. Over 29 years he has led national broadcast campaigns, built marketing software, and helped scale a franchise from 3 to more than 100 locations. He is the author of the Marketing Without the Agency series and the founder of Powers Advertising.
Jason Powers is a digital marketing, AI and technology executive based in Knoxville, Tennessee, with 29 years of experience in marketing strategy, SEO, video, design and software. He is VP of Marketing & Technology at Loudon County Fence, founder of Powers Advertising, and author of the Marketing Without the Agency book series.
He led marketing and technology at Zoom Tan for nine years while the franchise grew from 3 to more than 100 locations. He wrote The Phone Should Be Ringing, a plain-spoken marketing guide for small businesses, and builds AI-run marketing and media businesses, including Find Knoxville and Radazoid.
Answer engine optimization (AEO) and generative engine optimization (GEO) are the work of getting a business named and cited in answers from AI assistants such as ChatGPT, Gemini and Google's AI Overviews. They build on traditional SEO. Jason tests these methods on Find Knoxville, a directory of more than 2,000 local businesses.
Yes. Through Powers Advertising he offers an AI receptionist that answers missed calls, plus websites for contractors and local businesses. Email jason@powersadvertising.com with what isn't working and he'll reply with what he'd fix first.
The Phone Should Be Ringing and Don't Buy Ads Yet in the Marketing Without the Agency series, the Glitches science-fiction series for young readers, and a catalog of coloring and large-print puzzle books, all on Amazon.
Knoxville, Tennessee. He grew up in South Florida and studied visual communications at the Art Institute of Fort Lauderdale.
Business ownersTell Jason what isn't working. He'll reply with what he'd fix first.
Companies & recruitersExecutive marketing and technology roles.
Press & publishersBio and résumé are in the About section.
