I help businesses get found, get chosen and get the phone to ring. 29 years of doing it, from local shops to a 100-location franchise.
Credits & clients
Lucasfilm, Warner Bros., Paramount, Oak Ridge National Laboratory, Zoom Tan, Drew Estate
Most owners don't need more ads. They need to be easier to find, easier to pick and easier to call.
Fill in every field, add real photos and post once a week. Most local customers decide there before they ever see your website.
Then answer every review, good or bad. People pick the business that looks alive and cared for.
Put your number at the top of every page and make sure it gets answered. A missed call is usually a lost job.
The other 18 rules are in his book. Want it done for you instead? That's what Powers Advertising is for.
Strategy and execution in the same hands.
As VP of Marketing & Technology, Jason ran both departments for nine years. His team produced national TV campaigns in-house and built the company's own customer database, text-message marketing and checkout systems. He started as the only developer and grew the group to about ten developers plus IT and marketing teams.
For a long-established Knoxville company, he leads brand, website, search and video. He built a review and reputation program across every channel and creates the company's video series himself, including its animated Fence Man.
He built a local directory with its own AI answer engine to test what actually gets a business named by Google and ChatGPT. What works there is what he recommends to clients.
21 straight rules for getting found, getting picked and getting called. Written for owners who are good at their trade and tired of paying for marketing that doesn't work.
Also: Don't Buy Ads Yet
21 rules for advertising on a small budget.
Marketing companies he built and runs, using AI to do the daily work.
An AI receptionist and websites for contractors and local businesses.
Knoxville's business directory, with free tools to get found online.
News and guides for people starting and running a business.
A daily retro pop-culture magazine, published by an automated newsroom he designed.
A South Florida native in Knoxville, Jason Powers is a marketing and technology executive who writes the plan and builds it himself.
Jason Powers is a marketing and technology executive and author based in Knoxville, Tennessee. Over 29 years he has led national broadcast campaigns, built marketing software, and helped scale a franchise from 3 to more than 100 locations. He is the author of the Marketing Without the Agency series and the founder of Powers Advertising.
Business ownersTell me what isn't working. I'll reply with what I'd fix first.
Companies & recruitersExecutive marketing and technology roles.
Press & publishersBio and résumé are in the About section.
